For some, fishing is a pastime. Others, it’s a casual hobby. For us, and most likely anybody that’s reading this — fishing is a way of life. If you fall into the latter classification, you already get it — for folks like us, getting on the water isn’t an occasional activity — it’s an absolute necessity.

Simms Pro, Luke Ronnestrand realized many years ago that he was going to have to come up with a way to fulfill a very real need — to be on the water as often as he possibly could. This is the number one reason he started guiding and continues to do so to this day.

“I can remember the moment that I decided I wanted to do it. It was on Lake Mille Lacs, I was 19 years old. I came out of Macs Twin Bay, it was a dark, overcast, eerie looking day. I realized right then and there, I’ve got to figure out how to do this every day. I feel like it was in that moment that I figured out my mission statement in life.” ~Simms Pro, Luke Ronnestrand